Insights for website owners
Why the real work on a website starts after launch
The web is alive, so your website has to be alive too. Here is what happens behind the scenes once a site is published.
Most companies treat a website as a project: order it, receive it, publish it — done. Then it stays unchanged for months or years while Google, AI search, competitors and the business itself keep moving.
For my clients, launch is the start of the second phase. In the back office we monitor the site and adjust it continuously. That is how you build a system that works long-term — and why I work with packages rather than one-off projects.
1. Content that stays current
- New articles and video when you have something to say.
- Monthly social posts aligned with the website.
- Updated photos, offers, prices and references.
- All files organised in one place.
2. Reports and analytics
- A monthly report on what was done and how the site performs.
- Tracking visits and enquiries.
- Visibility in AI search (e.g. ChatGPT) and AI crawler visits.
- SEO monitoring: search optimisation status and fixes.
- Email and form checks — do messages actually arrive?
3. Marketing and growth
- All enquiries in one place, with status and source.
- Google Ads: tracking results and ongoing adjustments.
- Google Business Profile and customer reviews, including replies.
- An announcement bar for offers and news.
- Newsletters for subscribers and a review of their results.
4. Tasks and monitoring
- Monitoring forms, email and connected systems.
- Recurring reminders so nothing important slips.
Someone takes care of your website's growth
All of this is included in a monthly package according to its scope — at a fixed price, with one accountable person. No hour quotas and no surprises; I keep you informed about what was done. Which modules we use is agreed based on your business.
